Croydon's light must not be hidden under a bushel, says borough's new mayor
"CROYDON has it all, go out and sell it" is the rallying call delivered by the borough's new mayor to businesses, residents and politicians.
Councillor Eddy Arram, who has served Ashburton ward on the council for more than 30 years, was formally elected Mayor of Croydon at the council's annual meeting on Monday.
Cllr Arram said that the Queen's Diamond Jubilee and the London Olympics presented Croydon with the opportunity to make its mark across the world.
He said: "We must refrain from hiding our light under a bushel. Croydon has a lot going for it and we have the chance to add to 'Love Croydon' the words 'shout about it to the world'."
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He added: "I want to work with business leaders and the council to concentrate on promoting Croydon."
Cllr Arram went on to list the town's excellent transport links, its top class retail centre which was attracting new investment, good schools and a culture and leisure mix as major attributes which should be promoted to attract new business and the people who came with them
The mayor said: "There is very little need to go anywhere else but Croydon.
"For businesses it is a great place for investment and for their staff to live in."
Cllr Arram has chosen the Croydon branch of the Multiple Sclerosis Society and the Soldiers, Sailors, Airman and Families (SSAFA) as his charities for the year.
A year after being elected to the council Cllr Arram was elected as vice-chairman of the libraries committee, taking over the role of chairman in 1986, a post he held until 1994.
And he still rates as probably his greatest achievement, the work he did on helping bring to fruition the building of the new Central Library in Katharine Street, which remains the busiest in London.
Outside his council work he initially worked in legal firms before moving to Lambeth Council where he spent 18 years in the housing and architects departments.
Later as a professional facilities manager, he set up his own consultancy.
Cllr Arram will be accompanied on his duties by his wide, Judith, and has appointed Waddon councillor, Tony Harris as his deputy mayor.