Legal & General receive green light to turn Nestlé's Croydon HQ into flats

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Friday, February 08, 2013
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GarethD2011

LEGAL & General have been given the go ahead to transform Nestlé's former Croydon headquarters into flats.

The financial services company received planning permission for its St George's House scheme last night (Thursday).

  1. Nestlé's former Croydon HQ looks set to become flats

    Nestlé's former Croydon HQ looks set to become flats

St George's House has been empty since Nestlé left Croydon - taking with it 840 jobs - last September.

Now the building will be converted from office space into 288 new homes, though only 23 – 7.9 per cent – will be classed as affordable. 

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Legal & General says its St George's House scheme will deliver a "new iconic feature for Croydon's skyline".

Charlie Walker, director at Legal & General Property, said: "Last night's decision marks an important step forward for Croydon and is a strong testament to the hard work we have put in over the past year to ensuring our proposals not only complement the existing qualities of the borough but contribute to its wider regeneration, enhancing its position as a desirable residential location.

"We believe that not only will this scheme deliver much needed high quality residential accommodation to the very centre of town, but should bring a new lease of life to the area by significantly improving the public realm, creating a more accessible and attractive civic space for residents and visitors to enjoy."

Jason Perry, cabinet member for planning, regeneration and transport, said: "This exciting plan matches the council's vision for transforming the town centre into a place to live as well as to work, shop and socialise.

"It's a significant leap forward in the council's strategy for regenerating the town centre, refreshing its 1960s streetscape and boosting the economic growth of the borough." 

Legal & Generals plans include community and retail space at ground level and a roof top garden area.

There will also be 160 car parking and 313 secure cycle spaces and a café on the corner of Park Street and Park Lane.

The planning committee granted permission to the scheme less than seven months after being presented with the pre-application enquiry.

Today's announcement made no mention of when the conversion will be completed.

Approval of the scheme follows last month's announcement of a £1 billion joint venture between retail giants Westfield and Hammerson to redevelop the Whitgift Centre.

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5 Comments

  • Profile image for Chris_Wilcox

    by Chris_Wilcox

    Saturday, February 09 2013, 12:06PM

    “@croydonx: The Laffer Curve ( the 70% bit ) varies from study to study. Some say 50% is best, and we brought in the 50p rate.

    As for France? Only the mobile rich can leave. The rich that are tied to France by their jobs and that obviously can't leave. Don't fall for The Tory hype on this one. A study of Barclays bank showed that only 10% of the top-paid could up and leave. The next 45% could leave with some difficulty, but that is where we change the Tax laws to stop. The last 45% are stuck here.

    So 90% of The Rich can DEFINITELY be taxed.

    The French may well make mistakes. But we, the British Left, can learn from those mistakes. In the same way we learned through Blair's experiments that Thatcherite policies are so bad they are beyond repair and must simply be abandoned.”

  • Profile image for Chris_Wilcox

    by Chris_Wilcox

    Saturday, February 09 2013, 12:01PM

    “@croydonx:

    Yes, Labour did Privatise the Town Centre carparks. Like many Blairite policies it failed. We're a lot smarter now.


    ~

    Only 20% at the most are affordable. So the low-paid of Croydon, once again, will not be able to use these new homes to get themselves a better life.

    These priorities being let through by The Torys are terrible.

    It's obvious the only focus is private profit and 'getting in new better people'. Which I find DEEPLY offensive. You have people here already. In fact our population in Croydon is, well, we're close to full-to-bursting. Why not invest in helping The Locals?

    But, sadly, all these Torys want to do is abandon the locals and not help them. Every policy they roll out to do with our City Centre shows this. It's clear as crystal.

    So what will we be left with? A huge stack of flats sitting empty that no-one can afford. Does that sound like a success story to you?

    Or just a massive waste of space?

    Don't forget we also have Ruskin Square and the Menta Tower going up as well. Croydon City Centre is to be flooded with a huge pile of flats that are, well, mostly unaffordable to The Locals. Oh dear...”

  • Profile image for croydonx

    by croydonx

    Friday, February 08 2013, 6:04PM

    “I also agree but didn't good old Labour flog all the car parks off to make a fast buck without any kind of clue whether this represented good value for the public purse? or even made basic financial sense in the face of the declining tax revenue you see if you allow a 3rd party to price shoppers, and hence a large amount of wider economic activity, out of the borough.

    Still, keeping even half the eye needed on the financial viability of one of their hair brained 'initiatives' to avoid going completely bankrupt has never been one of Labour's strong points... all those PFI contracts killing the NHS, the 'end of boom and bust' from the banks they declared on their regulatory watch, the final nail in the coffin of good pension schemes we had when they grabbed the dividend tax credit etc etc

    Still I'm sure they'll promise to fix it all with a 70% tax rate when they get back into power, that's working well in France... not.”

  • Profile image for swsquires1

    by swsquires1

    Friday, February 08 2013, 12:31PM

    “@aggiepaggie - totally agree, I reckon that is one of the biggest complaints that I hear about Croydon, the cost of parking. When I talk about the shopping centre the vast majority of people that I speak to tell me that they avoid Croydon because (1) parking is too expensive, (2) it is a bit of a dump and (3) there are no decent shops.

    It would be interesting to hear what the plans are for parking when the new shopping centre is built. My understanding is that most of the council car parks have been sold or subcontracted to NCP (not sure which) so they are trying to make a profit, hence why they are all empty now.

    The simple fact is that to encourage shoppers to a town centre, you need to offer free and convenient parking, the whole model is currently wrong.

    Regarding this article, I think the term iconic is heavily overused these days, everything seems to be iconic. Lets be honest, building flats is the quickest way for L&G to raise cash and get the building off their hands. The key question is how much will the flats cost. If as I expect that are expensive I wonder how exactly you are going to attract wealthy people to live on a main road, overlooking a run down St Georges Walk, next to a 1960s shopping centre. The only plus is transport links to London.

    As part of overall regeneration it has to be positive, but my cynical nature can't help but look beyond the corporate and political soundbites.”

  • Profile image for aggiepaggie

    by aggiepaggie

    Friday, February 08 2013, 11:53AM

    “This maybe great but the fact that any parking in central Croydon for shoppers is overcharged, will not help Croydon to regenerate. Last night I wanted to pop in to Argos and the nearest car parking was charging £3.80 from 6pm to 6am. I refused to pay this ridiculous amount for what would have been 15 mins, and left without going to Argos. I will go to Purley way, if need be.

    Wake up Croydon council, Stratford Westfield gives up to 2 hours of free parking and obvious it attracts visitors, while Croydon shops keep closing down.”

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