Splash and cash

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Friday, November 21, 2008
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This is Croydon

There was quite a bit of debate again this week about what to splash in the Croydon edition, and in retrospect I probably made the wrong call.

The story about the teenager attacked next to a tram stop ticked all the boxes for a big-selling edition - it happened in the town centre, it was violent and a lot of people would have been affected by the services being cancelled.

The story was laid out as the lead until a few minutes before deadline, when I switched it with the Facebook one.

My only reasoning was that I seemed to have read similar headlines so many times in recent months, and thought people might be bored of those kind of stories.

Of course, it's now gone on to become the most read story on the web today by a country mile. Hey ho.

The other option was the Baby P story, which has a pretty tenuous Croydon link but is grabbing people's attention regardless.

Elsewhere in the paper, the story on page 5 about Croydon Council spending £33 a head on food and drink per person on recent training courses presented us with a complete open goal.

Believe me, anybody working in the newspaper industry at the moment knows all about cost-management, and one of the easiest savings to to make is cutting expensive catering facilities on training days.

The council has robustly defended its expenditure, but it still seems a complete waste of cash.

My advice to those responsible for organising future courses at the council is : Get a carrier bag, go to Asda, fill said carrier bag with sandwiches and crisps and bank the £30-per-head saving. If you want any other consultancy tips, you know where to find me.

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  • Profile image for This is Croydon

    by Alistair, Croydon

    Monday, November 24 2008, 6:00PM

    “I liked your Asda advice, Mr.Carter, but what incentive is there for the council to make such savings when they have the inviting pockets of the tax-payer to dip into? Ultimately it's the responsibility of the people at the top, but obviously they don't think the voters will remember (or bother) when the next elections come around - and they're probably right!”

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