Westfield sends out 150,000 newsletters to attract support for shopping centre plan
WESTFIELD has delivered more than 150,000 newsletters to homes across Croydon in a bid to win support for its plans to redevelop the Whitgift Centre.
The shopping centre chain, currently locked in a battle against Centrale's owner Hammerson to develop the site, carried out the leaflet drop at the weekend ahead of a public consultation exercise that started yesterday (Thursday) and runs through to Sunday.
The newsletter contains the first computer generated image of Westfield's plans.
It shows, from left to right, the existing Marks & Spencer store, which is not part of the redevelopment, a new retail mall, the cinema and leisure complex next to the improved link between North End and Wellesley Road and a second retail arcade.
Business Cards From Only £10.95 Delivered www.myprint-247.co.ukView details
Our heavyweight cards have FREE UV silk coating, FREE next day delivery & VAT included. Choose from 1000's of pre-designed templates or upload your own artwork. Orders dispatched within 24hrs.
Terms: Visit our site for more products: Business Cards, Compliment Slips, Letterheads, Leaflets, Postcards, Posters & much more. All items are free next day delivery. www.myprint-247.co.uk
Contact: 01858 468192
Valid until: Sunday, June 30 2013
In the background, fronting Wellesley Road, are four new residential towers.
The proposals have the backing of the Whitgift Foundation, which owns the freehold on the land. They include providing 1.5 million sq ft of retail space featuring a major department store and the family leisure area which, in addition to the cinemas, will include a bowling alley and restaurants.
The four residential towers would provide between 400 and 600 homes with a garden area and roof terrace being provided for residents at the rear of the new homes.
There will also be improvements to the public realm and better parking facilities for shoppers.
Westfield says the development will create 5,000 permanent local job opportunities for both full and part-time workers.
In the newsletter, Westfield tells residents: "We were chosen, not just because we promised a great future for Croydon but because we also have a proven track record of delivering what we promise.
"Our plans will bring an outstanding shopping, leisure and residential development to Croydon and will kick start the wider regeneration of the town."
John Burton, Westfield's director of development, added this week: "Together with the Whitgift Foundation, our plans are to bring a world-class centre to Croydon, which deserves a retail solution that meets the needs of its local residents and businesses without compromising on quality or style."
The consultation is being held at the entrance to the Whitgift Centre, in North End, today between 11am and 4pm; tomorrow (Saturday) between 10am and 4pm and on Sunday from noon to 4pm.